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Home Focus Case Study

McDonald’s Announces Plant-Based Meat, Beyond Meat Halted

November 12, 2020
in Case Study, Focus
Reading Time: 1min read
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MCDONALDS

Investing.com —  The veggie burger wars are heating up, with McDonald’s (NYSE:MCD) saying it has developed the McPlant patty. 

The fast food chain said in its virtual investor day that the plant-based platform will be tested next year in select markets, USAToday reported. 

Beyond Meat (NASDAQ:BYND) was halted on the news. It hit a record last month, rallying more than 150% in 2020. The stock has rallied repeatedly this year as the company has announced new products, including plant-based meatballs and expansion in China. McDonald’s had tested a Beyond Meat patty in Canadian stores until April of this year.    

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“In the future, McPlant could extend across a line of plant-based products including burgers, chicken-substitutes and breakfast sandwiches,” Ian Borden, McDonald’s international president, said at the investor meeting.  

“The McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich,” McDonald’s said. “It’s made with a juicy, plant-based patty and served on a warm, sesame seed bun with all the classic toppings.”

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